Abstract: To provide the efficient and effective presentation of product information, a system and method are utilized which are database driven and highly automated. Utilizing a appropriate coding in the database itself, product categories and subcategories are identified which can be thus utilized in the presentation and product information to potential customers. Further, the coding within the database include necessary indicators to produce menus and submenus without the need for separate links or URLs when generating in a database format. Further, utilities are provided to easily hand and manage images corresponding to the listed products themselves. This image management is efficiently carried out depending upon the necessary image size and use. Lastly, due to the database structures and related coding, content groups and modified product content information is easily generated as necessary.