Patents by Inventor Brandon Hartness

Brandon Hartness has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Techniques for targeting a user based on a psychographic profile
    Patent number: 11816701
    Abstract: This disclosure relates to providing content (e.g., marketing content) to an individual based on a psychographic profile of an individual. The method includes obtaining a psychographic profile of an individual. The psychographic profile comprises one or more psychographic dimensions associated with the first individual and a psychographic profile group. A psychographic dimension corresponds to at least one of an interest, an attitude, an opinion, a value, a behavior, or an activity of the individual. Content (e.g., marketing content) is received, the content being associated with a psychographic profile group corresponding to the psychographic profile of the individual. The content is provided to the individual based on the associated psychographic profile group of the content and the associated psychographic profile group of the individual.
    Type: Grant
    Filed: February 10, 2016
    Date of Patent: November 14, 2023
    Assignee: Adobe Inc.
    Inventors: Kevin G. Smith, J. Scott Wellwood, Brandon Hartness, Craig Mathis
  • TECHNIQUES FOR TARGETING A USER BASED ON A PSYCHOGRAPHIC PROFILE
    Publication number: 20170228790
    Abstract: This disclosure relates to providing content (e.g., marketing content) to an individual based on a psychographic profile of an individual. The method includes obtaining a psychographic profile of an individual. The psychographic profile comprises one or more psychographic dimensions associated with the first individual and a psychographic profile group. A psychographic dimension corresponds to at least one of an interest, an attitude, an opinion, a value, a behavior, or an activity of the individual. Content (e.g., marketing content) is received, the content being associated with a psychographic profile group corresponding to the psychographic profile of the individual. The content is provided to the individual based on the associated psychographic profile group of the content and the associated psychographic profile group of the individual.
    Type: Application
    Filed: February 10, 2016
    Publication date: August 10, 2017
    Inventors: Kevin G. Smith, J. Scott Wellwood, Brandon Hartness, Craig Mathis