Abstract: A windshield wiper flag holder comprises a bracket that is securable to an outer face of a windshield wiper arm by a plurality of flexible locking ties. Extending at an acute angle from the plane of the bracket is a flag holder. The flag holder includes an elongated sleeve for receiving an elongated support associated with a flag. In one embodiment, the bracket and flag holder are of a single piece plastic construction. Further, a portion of the flag holder includes a fastening tab. A flag designed to be received and supported by the device can be provided with a flexible collar for snapping onto the fastening tab of the flag holder.