Abstract: A stored value design and distribution portal includes a computer-executable service that exposes a sponsor portal interface for receiving user supplied information for customizing a stored value card from a sponsor of the stored value card, and generates a stored value card design using the user supplied information in which the stored value card design is stored in a repository. Once generated, the service then publishes, using one or more second portal interfaces, the stored value card design for purchase as a stored value card by a consumer from the repository, and transmits the stored value card to the consumer.