Abstract: A tire cover apparatus including a cylindrical elongate housing rotatably and retractively mounting a flexible curtain therewithin. The curtain is directed through elongate slot wherein the slot includes a covering of felt strips to effectively clean and maintain the curtain in an operative condition minimizing the contamination of the curtain when maintained interiorly of the housing. A plurality of axially spaced clamps secure the housing in combination with an interior flange of an associated vehicular body including a mounting flange to prevent unauthorized removal of the housing relative to the automotive flange.