Patents by Inventor Brian M. Wrightson

Brian M. Wrightson has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Presenting content items associated with dynamically-created advertisements to users of a social networking system
    Patent number: 11538069
    Abstract: A social networking system associates identification information with combinations of values used to generate a dynamically-created advertisement. Interactions with the dynamically-created advertisement by social networking system users are also associated with the dynamically-created advertisement. The social networking system uses the identification information to present the same combination of values used to generate the dynamically-created advertisement to additional social networking system users. Additionally, information describing interactions with the dynamically-created advertisement is determined from the interactions associated with the identification information, allowing the dynamically-created advertisement to be included in a personalized feed of content items presented to an additional user along with information describing interactions by various users presented with the same combination of values of components in the dynamically-created advertisement.
    Type: Grant
    Filed: September 6, 2019
    Date of Patent: December 27, 2022
    Assignee: Meta Platforms, Inc.
    Inventors: Scott Aaron Shapiro, Shreehari Manikarnika, Brian M. Wrightson, Saket Jalan, Gang Wu
  • Presenting content items associated with dynamically-created advertisements to users of a social networking system
    Patent number: 10445785
    Abstract: A social networking system associates identification information with combinations of values used to generate a dynamically-created advertisement. Interactions with the dynamically-created advertisement by social networking system users are also associated with the dynamically-created advertisement. The social networking system uses the identification information to present the same combination of values used to generate the dynamically-created advertisement to additional social networking system users. Additionally, information describing interactions with the dynamically-created advertisement is determined from the interactions associated with the identification information, allowing the dynamically-created advertisement to be included in a personalized feed of content items presented to an additional user along with information describing interactions by various users presented with the same combination of values of components in the dynamically-created advertisement.
    Type: Grant
    Filed: November 21, 2013
    Date of Patent: October 15, 2019
    Assignee: Facebook, Inc.
    Inventors: Scott Aaron Shapiro, Shreehari Manikarnika, Brian M. Wrightson, Saket Jalan, Gang Wu
  • PRESENTING CONTENT ITEMS ASSOCIATED WITH DYNAMICALLY-CREATED ADVERTISEMENTS TO USERS OF A SOCIAL NETWORKING SYSTEM
    Publication number: 20150142583
    Abstract: A social networking system associates identification information with combinations of values used to generate a dynamically-created advertisement. Interactions with the dynamically-created advertisement by social networking system users are also associated with the dynamically-created advertisement. The social networking system uses the identification information to present the same combination of values used to generate the dynamically-created advertisement to additional social networking system users.
    Type: Application
    Filed: November 21, 2013
    Publication date: May 21, 2015
    Applicant: Facebook, Inc., a Delaware corporation
    Inventors: Scott Aaron Shapiro, Shreehari Manikarnika, Brian M. Wrightson, Saket Jalan, Gang Wu