Abstract: A system and method of managing advertisement content on websites and the like allows affiliates to create unique rich media advertisements using stored sponsor ads, videos, and graphic elements, to select website addresses to which each unique advertisement is to be directed, and to associate each unique advertisement and associated website addresses with an insertion code through which the advertisement is directed to the selected website addresses. The affiliate can modify an advertisement without changing the associated insertion code, so that the modified advertisement is automatically delivered to the selected websites.