Abstract: A computing device can receive an interactive advertisement comprising a first content object and a second content object. The computing device can display the first content object corresponding to a collapsed version of the interactive advertisement. The computing device can receive a first action to activate the interactive advertisement. The computing device can provide for display, responsive to receiving the first action, a target object identifying a location on the display screen to which to move the first content object. The computing device can receive a second action to move the first content object towards the target object. The computing device can then provide for display, the second content object corresponding to an expanded version of the interactive ad on the display screen of the computing device.

Abstract: A computing device can receive an interactive advertisement comprising a first content object and a second content object. The computing device can display the first content object corresponding to a collapsed version of the interactive advertisement. The computing device can receive a first action to activate the interactive advertisement. The computing device can provide for display, responsive to receiving the first action, a target object identifying a location on the display screen to which to move the first content object. The computing device can receive a second action to move the first content object towards the target object. The computing device can then provide for display, the second content object corresponding to an expanded version of the interactive ad on the display screen of the computing device.

Abstract: A computing device can receive an interactive advertisement comprising a first content object and a second content object. The computing device can display the first content object corresponding to a collapsed version of the interactive advertisement. The computing device can receive a first action to activate the interactive advertisement. The computing device can provide for display, responsive to receiving the first action, a target object identifying a location on the display screen to which to move the first content object. The computing device can receive a second action to move the first content object towards the target object. The computing device can then provide for display, the second content object corresponding to an expanded version of the interactive ad on the display screen of the computing device.

Abstract: A computing device including a processor provides, for display, a first content object of an interactive advertisement in a content slot of an information resource. The interactive ad includes a second content object configured for display responsive to a first predetermined gesture on the first content object. The computing device can identify a region defined by one or more boundaries of the content slot. The computing device can receive, via a touchscreen interface of the computing device, an action performed on the touchscreen interface that is initiated in an area of the touchscreen interface that corresponds to the identified region defined by one or more boundaries of the content slot. The computing device can determine that the action corresponds to the first predetermined gesture and provide for display, responsive to determining that the action corresponds to a first predetermined gesture, the second content object instead of the first content object.