Abstract: A system that utilizes peer influences to help advertisers to reach target audiences. This system used peer recommendations through Widgets and comments to influence consumer behavior. This is a system for placing advertising on Influencer websites or pages includes determining the audience of the Influencer and setting tags to characterize the audience. An advertiser chooses tags to characterize an advertising campaign or offer and the system determines which of the influences provide matches or partial matches to the advertising campaigns or offers. Influencers pick which campaigns they wish to offer to their audience and install a Widget on their website or page(s) that is used to display ads and process click-throughs. Influencers are rewarded with payments or reward incentives for placing the campaigns or offers and/or if the campaigns are successful. A web system is configured to provide the necessary functions to support the ad placement and rewards process.