Abstract: A method of optimizing digital content for searches performed on mobile devices. The method may include receiving digital content that includes one or more pages and analyzing the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in mobile search results. The method may also include analyzing the properties of the digital content to determine one or more optimizations to apply to the digital content to improve the placement of the reference to the digital content in the mobile search results. In addition, the method may include generating one or more recommendations for adapting the digital content based on the optimizations.

Abstract: A method of performing an audit of auditable objects within webpages of a website includes identifying an auditable object marker and crawling a portion of a website to identify multiple webpages of the website that each include the auditable object marker. The method may further include configuring an audit rule to determine a property of an auditable object of each of the webpages where the auditable object marker is associated with the auditable object. The method may further include performing an audit of each of the webpages according to the audit rule to determine the property of the auditable object for each of the webpages and grouping the webpages based on the property of the auditable object for each of the webpages.