Abstract: An ostomy pouch is constructed in a manner to disguise its actual function by use of colors, surface textures, iconic perimeter shapes and/or iconic shapes applied to the surface of the ostomy pouch. The ostomy pouch may be made of a blue, red, black, yellow, orange, purple or bright pink plastic material as supposed to a flesh tone of thick current ostomy pouches are made. The surface of the plastic of which the ostomy pouch is constructed is preferably textured to give it the visual appearance of cloth such as linen, cotton, burlap, or canvas. The pouch is constructed to look like a small purse, a heart, a butterfly, a seashell, a teddy bear head, a teddy bear, a dog, a cat, or another recognizable icon to allow the pouch to become a decorative feature rather than a medical appliance to be hidden.

Abstract: An ostomy bag in which an ostomy bag is supported on the user's skin by a combination of an inner sealing means to secure the stoma in the opening of the ostomy bag and an outer securing member spaced from the inner sealing means. The outer securing member is positioned adjacent the outer perimeter of the bag to secure the bag to the skin of a user. A water transport and or a chafing protection layer may be provided between the skin of the user and the ostomy bag.