Abstract: Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

Abstract: Method and computing device for performing dynamic digital signage campaign optimization. Screen data associated to screens controlled by the computing device and requirements of active campaigns are stored at the computing device. The screen data comprise characteristics of the screens and screen activity data defining the activity the screens for the active campaigns. The computing device receives requirements of a candidate campaign and generates a mathematical model based on the requirements of the candidate campaign, the requirements of the active campaigns, and at least some of the screen data. The mathematical model is transmitted to a mathematical solver and a mathematical solution generated by the mathematical solver is received. The computing devices generates configuration data for the candidate campaign based on the mathematical solution.

Abstract: Method and computing device for performing dynamic digital signage campaign optimization. Screen data associated to screens controlled by the computing device and requirements of active campaigns are stored at the computing device. The screen data comprise characteristics of the screens and screen activity data defining the activity the screens for the active campaigns. The computing device receives requirements of a candidate campaign and generates a mathematical model based on the requirements of the candidate campaign, the requirements of the active campaigns, and at least some of the screen data. The mathematical model is transmitted to a mathematical solver and a mathematical solution generated by the mathematical solver is received. The computing devices generates configuration data for the candidate campaign based on the mathematical solution.

Abstract: A method and computing device for optimizing placement of digital signage content based on audience segments associated to digital signage display units. A plurality of audience segments are stored in a memory of a computing device. Characteristics of a digital signage content are received by the computing device. The characteristics of the digital signage content and the plurality of audience segments are processed by a processing unit of the computing device, to identify potential placements for the digital signage content based on the characteristics of the digital signage content and the stored audience segments. The potential placements for the digital signage content are provided for bidding.

Abstract: A method and digital signage player for managing display of a distributed digital signage content. The digital signage player stores the distributed digital signage content, and a local placement target for the distributed digital signage content. The digital signage player displays the distributed digital signage content in accordance with the local placement target. The digital signage player exchanges messages with a neighbor digital signage player, for increasing the local placement target of the distributed digital signage content at the request of the neighbor digital signage player. The neighbor digital signage player also displays the distributed digital signage content in accordance with its own placement target, which needs to be decreased. The digital signage player ultimately increases the local placement target of the distributed digital signage content based on the messages exchanged with the neighbor digital signage player.

Abstract: Method and computing device for performing dynamic digital signage campaign optimization. Screen data associated to screens controlled by the computing device and requirements of active campaigns are stored at the computing device. The screen data comprise characteristics of the screens and screen activity data defining the activity the screens for the active campaigns. The computing device receives requirements of a candidate campaign and generates a mathematical model based on the requirements of the candidate campaign, the requirements of the active campaigns, and at least some of the screen data. The mathematical model is transmitted to a mathematical solver and a mathematical solution generated by the mathematical solver is received. The computing devices generates configuration data for the candidate campaign based on the mathematical solution.

Abstract: A method and digital signage player for managing display of a distributed digital signage content. The digital signage player stores the distributed digital signage content, and a local placement target for the distributed digital signage content. The digital signage player displays the distributed digital signage content in accordance with the local placement target. The digital signage player exchanges messages with a neighbor digital signage player, for increasing the local placement target of the distributed digital signage content at the request of the neighbor digital signage player. The neighbor digital signage player also displays the distributed digital signage content in accordance with its own placement target, which needs to be decreased. The digital signage player ultimately increases the local placement target of the distributed digital signage content based on the messages exchanged with the neighbor digital signage player.

Abstract: Master computing device and method for synchronizing display of a digital content (for example a digital signage content) on the master computing device and on one or more slave computing device. The master device transmits a synchronization request, comprising a digital content identifier for identifying the digital content, to the slave device(s). The master device determines a number of negative responses received from the slave device(s) in response to the synchronization request. Each negative response is indicative of one among the slave device(s) not being capable of displaying the digital content. The master device transmits a new synchronization request to the slave computing device(s) if the number of received negative responses reaches a threshold. The master computing device transmits a display command to the slave device(s) for displaying the digital content on their respective display(s) if the number of received negative responses does not reach the threshold.

Abstract: A method and digital signage player for managing display of a distributed digital signage content. The digital signage player stores the distributed digital signage content, and a local placement target for the distributed digital signage content. The digital signage player displays the distributed digital signage content in accordance with the local placement target. The digital signage player exchanges messages with a neighbor digital signage player, for increasing the local placement target of the distributed digital signage content at the request of the neighbor digital signage player. The neighbor digital signage player also displays the distributed digital signage content in accordance with its own placement target, which needs to be decreased. The digital signage player ultimately increases the local placement target of the distributed digital signage content based on the messages exchanged with the neighbor digital signage player.

Abstract: Master computing device and method for synchronizing display of a digital content (for example a digital signage content) on the master computing device and on one or more slave computing device. The master device transmits a synchronization request, comprising a digital content identifier for identifying the digital content, to the slave device(s). The master device determines a number of negative responses received from the slave device(s) in response to the synchronization request. Each negative response is indicative of one among the slave device(s) not being capable of displaying the digital content. The master device transmits a new synchronization request to the slave computing device(s) if the number of received negative responses reaches a threshold. The master computing device transmits a display command to the slave device(s) for displaying the digital content on their respective display(s) if the number of received negative responses does not reach the threshold.

Abstract: A method and computing device for optimizing placement of digital signage content based on audience segments associated to digital signage display units. A plurality of audience segments are stored in a memory of a computing device. Characteristics of a digital signage content are received by the computing device. The characteristics of the digital signage content and the plurality of audience segments are processed by a processing unit of the computing device, to identify potential placements for the digital signage content based on the characteristics of the digital signage content and the stored audience segments. The potential placements for the digital signage content are provided for bidding.

Abstract: Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

Abstract: Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

Abstract: Master computing device and method for determining an actual number of impressions provided by a synchronized group of devices comprising the master and one or more slave computing device. The master device transmits a synchronization request to the slave device(s) and determines a number of negative responses received from the slave device(s) in response to the synchronization request. A negative response indicates that one slave device is not capable of displaying digital content. The master device determines a number of displays D capable of displaying digital content based on the number of negative responses received. The master device determines a metric representative of the actual number of impressions provided by the master device and the slave device(s). The metric is calculated based on the number of displays D. The master device transmits the metric to a server and the server calculates the actual number of impressions using the metric.

Abstract: A method and digital signage server for managing display of a distributed digital signage content. The digital signage server stores a first placement target for the distributed digital signage content, and a second placement target for the distributed digital signage content. The distributed digital signage content is displayed on a first digital signage player according to the first placement target and displayed on a second digital signage player according to the second placement target. The digital signage server exchanges messages with the first and second digital signage players for negotiating a modification of the first and second placement targets. The digital signage server ultimately modifies the first and second placement targets based on the messages exchanged with the first and second digital signage players.

Abstract: Master computing device and method for synchronizing display of a digital content (for example a digital signage content) on the master computing device and on one or more slave computing device. The master device transmits a synchronization request, comprising a digital content identifier for identifying the digital content, to the slave device(s). The master device determines a number of negative responses received from the slave device(s) in response to the synchronization request. Each negative response is indicative of one among the slave device(s) not being capable of displaying the digital content. The master device transmits a new synchronization request to the slave computing device(s) if the number of received negative responses reaches a threshold. The master computing device transmits a display command to the slave device(s) for displaying the digital content on their respective display(s) if the number of received negative responses does not reach the threshold.

Abstract: Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

Abstract: Master computing device and method for synchronizing display of a digital content (for example a digital signage content) on the master computing device and on one or more slave computing device. The master device transmits a synchronization request, comprising a digital content identifier for identifying the digital content, to the slave device(s). The master device determines a number of negative responses received from the slave device(s) in response to the synchronization request. Each negative response is indicative of one among the slave device(s) not being capable of displaying the digital content. The master device transmits a new synchronization request to the slave computing device(s) if the number of received negative responses reaches a threshold. The master computing device transmits a display command to the slave device(s) for displaying the digital content on their respective display(s) if the number of received negative responses does not reach the threshold.

Abstract: A method and digital signage player for managing display of a distributed digital signage content. The digital signage player stores the distributed digital signage content, and a local placement target for the distributed digital signage content. The digital signage player displays the distributed digital signage content in accordance with the local placement target. The digital signage player exchanges messages with a neighbor digital signage player, for increasing the local placement target of the distributed digital signage content at the request of the neighbor digital signage player. The neighbor digital signage player also displays the distributed digital signage content in accordance with its own placement target, which needs to be decreased. The digital signage player ultimately increases the local placement target of the distributed digital signage content based on the messages exchanged with the neighbor digital signage player.

Abstract: A method and digital signage player for managing display of a distributed digital signage content. The digital signage player stores the distributed digital signage content, and a local placement target for the distributed digital signage content. The digital signage player displays the distributed digital signage content in accordance with the local placement target. The digital signage player exchanges messages with a neighbor digital signage player, for increasing the local placement target of the distributed digital signage content at the request of the neighbor digital signage player. The neighbor digital signage player also displays the distributed digital signage content in accordance with its own placement target, which needs to be decreased. The digital signage player ultimately increases the local placement target of the distributed digital signage content based on the messages exchanged with the neighbor digital signage player.