Abstract: Approaches for distributing content produced from a plurality of creative entities by way of collectable virtual goods. At a content platform, tiered pricing data that defines for each of a plurality of content producers a sequence of tiers is stored. Each tier may be associated with a different price and a particular number of virtual goods. The content platform may identify a next available virtual good for purchase from a particular content provider based on how many virtual goods associated with the particular content provider have already been purchased. The visual appearance of the virtual good may be based upon how many virtual goods of the content producer have already been purchased. Upon receiving payment for the virtual good, the content platform provides ownership of the virtual good to the purchaser to entitle the purchaser to receive restricted content provided by the content producer associated with the virtual good.