Abstract: The present invention provides an AR service platform for providing an AR service. The AR service platform according to one embodiment of the present invention is characterized by comprising: a server that is provided outside a vehicle, collects and processes information required for an AR service, and transmits same to the vehicle; and an AR service device that is provided in the vehicle and provides an AR service using the information transmitted from the server, wherein the AR service device may determine the type of an AR object to be outputted on the basis of POI attribute information that matches a road on which the vehicle is traveling.

Abstract: The present invention provides an AR service platform for providing an AR service. An AR service platform according to one embodiment of the present invention is characterized by comprising: a server that is provided outside a vehicle, collects and processes information required for an AR service, and transmits same to the vehicle; and an AR service device that is provided in the vehicle and provides an AR service using information transmitted from the server, wherein the server comprises a time place occasion (TPO) complexity level calculation module that calculates a TPO complexity level of the real world, and determines an amount of information to be transmitted to the AR service device using the calculated complexity level.

Abstract: The present invention provides an AR service platform for providing an AR service. The AR service platform, according to an embodiment of the present invention, comprises: a server which is provided outside a vehicle, collects and processes information required for an AR service, and transmits the information to the vehicle; and an AR service device which is provided in the vehicle and provides the AR service by using the information transmitted from the server, wherein the AR service device varies information provided as the AR service on the basis of the condition of the vehicle.

Abstract: Disclosed are a digital signage platform providing apparatus, an operating method thereof, and a system including the same. By calculating a reference point of a building area for displaying content information related to a plurality of pieces of POI information based on sensing data of a vehicle and floor number information and spatial coordinates for the building area, rendering AR digital signage corresponding to the content information in one or more AR display areas determined based on the calculated reference point, and providing the rendering result to a user terminal, the result may be mapped, on a floor-by-floor basis, to an AR display area of a building in a driving image acquired through a vision sensor. Accordingly, it is possible to overcome the limitation of displaying only one advertisement and maximize an advertisement effect to provide a plurality of various advertisements in one building.

Abstract: A display device linked to a vehicle which transmits a request for point of interest (POI) information based on sensing data of the vehicle to an augmented reality (AR) digital signage platform providing system; recognizes a spatial location of a building associated with POI information; transmits a rendering request for generating AR digital signage corresponding to the POI information on a floor-by-floor basis; receives a rendering result comprising the generated AR digital signage; displays a driving image acquired through a camera having the AR digital signage mapped to a display area in the driving image; and in response to the display area being changed in the driving image, transmits, to the system, information related to the changed display area and receiving an updated rendering result for mapping the AR digital signage to the changed display area in the driving image.

Abstract: Disclosed are a display device linked to a vehicle and an operating method thereof. More specifically, the display device may communicate with a system to display AR digital signage on a building in a driving image of the vehicle on a floor-by-floor basis. Also, by mapping and displaying AR digital signage that has been displayed on the building on a floor-by-floor basis on an AR carpet displayed on a road in the driving image while the vehicle is about to or is expected to enter the building, it is possible to significantly enhance visibility and ensure safe driving.

Abstract: A user input selecting a first data item is received. Multiple informational categories associated with the selected first data item are accessed based on the received user input selecting the first data item. Multiple data items within a first of the multiple informational categories associated with the selected first data item are retrieved. Multiple data items within a second of the multiple informational categories associated with the selected first data item are retrieved. A display is generated. The display includes the first data item, the multiple retrieved data items within the first informational category arranged according to a first category-based axis that extends away from the first data item, and the multiple retrieved data items within the second informational category arranged according to a second category-based axis that extends away from the first data item. Rendering of the generated display is enabled.

Abstract: A user input selecting a first data item is received. Multiple informational categories associated with the selected first data item are accessed based on the received user input selecting the first data item. Multiple data items within a first of the multiple informational categories associated with the selected first data item are retrieved. Multiple data items within a second of the multiple informational categories associated with the selected first data item are retrieved. A display is generated. The display includes the first data item, the multiple retrieved data items within the first informational category arranged according to a first category-based axis that extends away from the first data item, and the multiple retrieved data items within the second informational category arranged according to a second category-based axis that extends away from the first data item. Rendering of the generated display is enabled.