Abstract: Provided is a method of executing content, the method including: recognizing an external electronic device connected to an electronic device; determining a type of the content provided from the external electronic device to the electronic device based on a user interface (UI) displayed on a screen of the electronic device, as the external electronic device is recognized; and determining an image quality control mode for the content based on the determined type of the content.

Abstract: A method, performed by an electronic apparatus, of executing an application, based on a voice input of a user, and the electronic apparatus are provided. The method includes performing voice recognition on the voice command for executing the application, determining a target page among a plurality of pages displayable when the application is executed, based on a result of the voice recognition, generating a virtual input sequence for displaying a second screen corresponding to the target page, instead of a first screen currently displayed, and executing the application in response to the virtual input sequence.

Abstract: Provided is a method of executing content, the method including: recognizing an external electronic device connected to an electronic device; determining a type of the content provided from the external electronic device to the electronic device based on a user interface (UI) displayed on a screen of the electronic device, as the external electronic device is recognized; and determining an image quality control mode for the content based on the determined type of the content.

Abstract: A method, performed by an electronic apparatus, of executing an application, based on a voice input of a user, and the electronic apparatus are provided. The method includes performing voice recognition on the voice command for executing the application, determining a target page among a plurality of pages displayable when the application is executed, based on a result of the voice recognition, generating a virtual input sequence for displaying a second screen corresponding to the target page, instead of a first screen currently displayed, and executing the application in response to the virtual input sequence.

Abstract: An artificial intelligence (AI) system and application thereof, where the AI system simulates functions (e.g., recognition and judgment of the human brain) by using a machine learning algorithm like deep learning. In particular, an AI system and a method of providing content based on applications thereof are provided. The method includes obtaining, by an electronic device, a plurality of images included in content; and determining a time point for displaying an advertisement reproduced in synchronization with the content, based on at least one of a type of the content, image characteristics of the plurality of images, and a viewing pattern of a user.

Abstract: A method of processing a graphics command may include: receiving the graphics command from an apparatus that executes an application; selecting at least one shader included in the graphics command to be processed by a graphics processor; creating a shader program using the selected at least one shader; searching for a shader program corresponding to the created shader program from among one or more previously compiled shader programs; and outputting a found shader program.

Abstract: An image processing apparatus and an image processing method are provided. The image processing method in the image processing apparatus according to the present invention includes: sequentially storing, in a memory, a non-shadow ray and at least one shadow ray derived from the non-shadow ray; and performing a shading operation using the sequentially stored non-shadow ray and at least one shadow ray.

Abstract: A method of processing a graphics command may include: receiving the graphics command from an apparatus that executes an application; selecting at least one shader included in the graphics command to be processed by a graphics processor; creating a shader program using the selected at least one shader; searching for a shader program corresponding to the created shader program from among one or more previously compiled shader programs; and outputting a found shader program.