Patents by Inventor Carl Ghoreichi

Carl Ghoreichi has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Implicit mechanism for determining user response to media
    Patent number: 8875167
    Abstract: Mechanisms are provided for implicitly determining user response to media content. User response may include satisfaction, interest, and engagement levels. User response is determined implicitly by measuring channel switching, channel switching frequency, duration of viewing time, content duration, etc. in a linear or non-linear manner. In one example, the viewing duration evaluated with the media content duration to generate an interest factor. A relative interest factor for the media content is generated by referencing interest factors for the user for other pieces of media content for the user. User responses can be analyzed to determine user attention span, make content recommendations, deliver selected versions of content, customize advertising for a user, etc.
    Type: Grant
    Filed: September 21, 2009
    Date of Patent: October 28, 2014
    Assignee: MobiTV, Inc.
    Inventors: Todd Stiers, Carl Ghoreichi
  • IMPLICIT MECHANISM FOR DETERMINING USER RESPONSE TO MEDIA
    Publication number: 20110072448
    Abstract: Mechanisms are provided for implicitly determining user response to media content. User response may include satisfaction, interest, and engagement levels. User response is determined implicitly by measuring channel switching, channel switching frequency, duration of viewing time, content duration, etc. in a linear or non-linear manner. In one example, the viewing duration evaluated with the media content duration to generate an interest factor. A relative interest factor for the media content is generated by referencing interest factors for the user for other pieces of media content for the user. User responses can be analyzed to determine user attention span, make content recommendations, deliver selected versions of content, customize advertising for a user, etc.
    Type: Application
    Filed: September 21, 2009
    Publication date: March 24, 2011
    Applicant: MobiTV, Inc.
    Inventors: Todd Stiers, Carl Ghoreichi