Abstract: A packaging system for personal care products includes an elongated flexible strand of individual sealed pouches connected together in end-to-end fashion. Each pouch carries at least one type of personal care product therein, such as a feminine hygiene product. The strand of pouches is folded such that the individual pouches are in a stacked configuration. A separation line is defined between the individual pouches. A device is provided for maintaining the pouches in the stacked configuration during transit and storage while permitting a consumer to readily remove and separate a leading pouch from the stack. The maintaining device accommodates reduction and size of the stack as individual pouches are removed from the stack.