Abstract: In a process for transferring indicia from paper to a fabric backing member such as a T-shirt, of the type wherein an indicia carrier layer of tacky contact adhesive is bonded to the backing member by a thermoplastic elastomer layer, the combination of webs involved in the transfer process is supported through the various steps, including the water wash and at least the initiation of fusing, by a temporary support layer of heat-resistant water-impervious polymer having a non-silicone high release coating, and heat and pressure are applied through such layer to firmly fuse the thermoplastic elastomer layer along with the carrier layer and the indicia to the backing member prior to stripping of the temporary support layer. The firm fusing and the release action established by the non-silicone high release coating prevent distortion or destruction of any portion of the indicia during the stripping step.