Abstract: Exemplary embodiments relate to a roller tape measure comprising a housing and a flexible measuring tape that is in operative connection with the housing and that includes scale indicia on a surface thereof. The measuring tape extends within an interior area of the housing and includes a length portion that is selectively variably extendable and retractable from the housing interior area. The housing includes a hook in operative connection therewith that is movable between an extended position and a retracted position independently of extension and retraction of the measuring tape. The hook includes a hook bend portion with a measuring edge that extends perpendicular the measuring tape surface to facilitate reading of the scale indicia for measurement. In the extended position of the hook, the hook is configured to engage an article of flexible material to enable a portion of the article to be stretched for measurement.

Abstract: Exemplary embodiments relate to a roller tape measure comprising a housing and a flexible measuring tape that is in operative connection with the housing and that includes scale indicia on a surface thereof. The measuring tape extends within an interior area of the housing and includes a length portion that is selectively variably extendable and retractable from the housing interior area. The housing includes a hook in operative connection therewith that is movable between an extended position and a retracted position independently of extension and retraction of the measuring tape. The hook includes a hook bend portion with a measuring edge that extends perpendicular the measuring tape surface to facilitate reading of the scale indicia for measurement. In the extended position of the hook, the hook is configured to engage an article of flexible material to enable a portion of the article to be stretched for measurement.