Abstract: Exemplary embodiments of the present disclosure relate to a live event (data feed) interaction environment including one or more systems that are programmed and/or configured to facilitate the formation of, distribution of, rendering of, and/or interaction with a data feed for a scheduled live event that includes a schedule of one or more intra-event activities, coupons, and/or any other suitable information, including, for example, social media network feeds. The environment can include a back end feed generation system can be implemented that allows an organizer to specify a schedule of live events and to construct data feeds for the scheduled live events that can be transmitted to user of the environment before, during, and/or after the live event.