Abstract: A bag construction comprising an outer casing portion having a plurality of flexible outer walls, an inflatable bladder removably received in the casing portion, and preferably also a pocket element or the like for receiving articles in the bag and positioning them adjacent the bladder. The inflatable bladder acts to effectively cushion and protect the articles contained in the pocket element and hence the bag can be utilized for transporting relatively fragile articles, such as bottles containing cosmetics and the like in the pocket element. The bladder is inflatable from the exterior of the bag and it is removable from the casing portion to permit the use of the bag without the bladder and to facilitate the cleaning of the bag.