Abstract: A jewelry caddy, which can be used to display jewelry commercially or which can be placed on a dressing table or vanity and used to store jewelry in an easily accessible place, comprises a base structure having an upstanding elongate element rotatively attached thereto. The upstanding element has a plurality of projections extending therefrom which are adapted to hold articles of jewelry. In addition, a layer of material, which can be easily penetrated by a needle or pin covers at least a portion of the surface of the upstanding element, whereby jewelry or other items having pin type attachments can be pinned to the material for convenient display and storage.