Abstract: A method and a system for processing network media information are provided. The method includes: collecting historical distribution effect data of network media information; performing attribute improvement processing on the historical distribution effect data by using population attribute data and network media information management data to obtain characteristic attribute data; constructing an effect parameter estimation model corresponding to each attribute of the characteristic attribute data, and training the effect parameter estimation model; estimating an effect parameter value of each audience for target network media information according to the effect parameter estimation model; and selecting an audience whose estimated effect parameter value is greater than or equal to a specified threshold value to form an audience population package to be extracted.

Abstract: A method, an apparatus, and a system for controlling publication of network media information are disclosed. The method includes: sending a competition request message to more than one publishing party, the competition request message including a request duration, and the request duration being less than or equal to a total duration of a target display position; receiving competition reply messages returned by the more than one publishing party; and determining, according to the competition reply messages, whether corresponding publishing parties participate in competition, competition durations of participating in the competition, and competition exchange parameters; selecting, according to the competitions duration and the competition exchange parameters from the publishing parties that participate in the competition, a group of publishing parties; and sending network media information of the selected publishing parties to the target display position for publishing.

Abstract: The present disclosure discloses a method, a device, and a system for displaying media data, which belong to the field of information processing technologies. The method includes: determining at least one piece of media data corresponding to a data display position; acquiring predicted click information and predicted display information corresponding to each piece of media data; and selecting one piece of media data from all the media data according to the predicted click information and the predicted display information corresponding to each piece of media data and displaying the selected media data on the data display position.

Abstract: A method and a system for processing network media information are provided. The method includes: collecting historical distribution effect data of network media information; performing attribute improvement processing on the historical distribution effect data by using population attribute data and network media information management data to obtain characteristic attribute data; constructing an effect parameter estimation model corresponding to each attribute of the characteristic attribute data, and training the effect parameter estimation model; estimating an effect parameter value of each audience for target network media information according to the effect parameter estimation model; and selecting an audience whose estimated effect parameter value is greater than or equal to a specified threshold value to form an audience population package to be extracted.

Abstract: A method, an apparatus, and a system for sending and playing multimedia information relate to the field of computers. The method includes: receiving a multimedia playback request sent by a terminal; acquiring a resource value corresponding to each playback mode for playing multimedia information; selecting a playback mode with a maximum resource value; and acquiring an identifier of the multimedia information according to the selected playback mode, and sending the selected playback mode and the acquired identifier of the multimedia information to the terminal. The apparatus includes: a first receiving module, a first acquisition module, a selection module, a second acquisition module, and a first sending module. The system includes: a third-party platform and a terminal.

Abstract: A medium information displaying apparatus located at a terminal device and a medium information playing apparatus located at a network side. The terminal device searches display positions of a display medium, obtains identification information of at least one display position, sending an information playing request to a network side after adding the obtained identification information into the information playing request. The network side obtains the identification information in the information playing request, searches for display data corresponding to the at least one display position, sends an information playing response to the terminal device after adding the identification information and the display data into the information playing response. The terminal device displays medium information on the display position of the display medium according to the display data corresponding to the at least one display position.