Abstract: A customization platform, implemented in an online environment, enables users to define configuration values corresponding to a physical appearance of a customizable product. The user-defined configuration values are used to generate and update, in real time, a computer model of the product that is generated by a backend server. Image data based on the computer model is then provided by the backend server to the user, also in real time, via a graphical user interface of a client-side device. Once the user is done customizing the product, a final set of configuration values for the product is transmitted to a production device of the platform, which then proceeds to produce the customizable product in accordance with that final set of configuration values.