Abstract: A system for providing visual art, entertainment and advertising in subway tunnels. The system illuminated brings into view successive pieces of artwork displayed within the tunnel such that passengers on a moving subway railcar will see an apparent motion picture effect. In an exemplary embodiment of the system, strobe lights coupled to the subway railcar or within the tunnel itself are flashed as a function of the speed of the railcar to sequentially illuminate the fixed pieces of artwork. In one embodiment, a rotatable scroll containing portions of plurality of separate artwork sequences enables remote selected of the artwork pieces. In another embodiment, the frames of artwork are displayed through a slide projection (129) system or a flat screen LED monitor linked to a remote control terminal for changing the displays. In an alternate embodiment, a soundtrack coordinated with the artwork plays along as the railcar passes by.