Abstract: Capped bottles filled with a composition are loaded into pack carriers therefor in apparatus in which the bottles are conveyed in a continuous series in two spaced apart lines to respective metering starwheels, each with an associated application starwheel, and each starwheel with an associated retentive curved guide means along an arc thereof, at a loading zone while a continuous series of the pack carriers or clips are advanced on a conveyor between the bottle lines to the loading zone. At the loading zone the respective metering starwheels each move the bottles consecutively past the guide means to the associated application starwheel and the application starwheels are mutually spaced sufficiently close on either side of each pack carrier passing in between them to force successive bottles simultaneously from each line into the respective back to back pockets.