Abstract: A load management control system and method which communicates load shedding information from a central station controller via existing telephone lines to a substation controller. The substation controller in turn controls the tap position selection of a load tap changing transformer to send encoded step voltage signals down a power distribution line to a load control receiver. The load control receiver decodes the encoded signal message and appropriately controls uniquely associated loads. The substation controller interrupts automatic operation of the voltage maintenance circuitry of the load tap changing transformer during transmission of a message. Control is returned to the automatic circuitry of the load tap changing transformer after the message is completed so as to make existence of the load management control system of the present invention transparent to existing equipment in the field.