Abstract: A computer-automated system is disclosed for promoting specifiable items of merchandise in a retail shopping facility for specifiable time periods. The automated promotion system enables a customer with an appropriately configured mobile device to avail of promotional prompts within the shopping facility electronically (i.e., within the specified time period), substantiating redemption of a related benefit at checkout (i.e., within or beyond the specified time period). The system has three principal components: a source, a node, and a checkpoint. The source enables a retailer to script the parameters of the promotion (e.g., the duration, benefit, and relevant merchandise). The node—preferably, an electronic shelf label—provides means for publishing the promotion to a customer pursuant to information entered by the retailer at the source. The checkpoint consummates the promotion.

Abstract: A computer-automated system is disclosed for promoting specifiable items of merchandise in a retail shopping facility for specifiable time periods. The automated promotion system enables a customer with an appropriately configured mobile device to avail of promotional prompts within the shopping facility electronically (i.e., within the specified time period), substantiating redemption of a related benefit at checkout (i.e., within or beyond the specified time period). The system has three principal components: a source, a node, and a checkpoint. The source enables a retailer to script the parameters of the promotion (e.g., the duration, benefit, and relevant merchandise). The node—preferably, an electronic shelf label—provides means for publishing the promotion to a customer pursuant to information entered by the retailer at the source. The checkpoint consummates the promotion.