Abstract: Apparatus for storing and displaying articles for sale on transverse article supporting members pivotally fastened to a pair of endless movable chains mounted on two uprights so that they swing freely on the moving chains. Each chain has an upwardly and a downwardly moving course and the ends of the transverse swinging members are fastened to the same course of each chain for movement therewith. The articles are supported on the transverse swinging members, the capacity and congestion being variable by changing the number of traverse members. An electric motor may be the power source for driving the chains and a control button may operate the motor for moving the chains selectively up or down, and for stopping them.