Abstract: An automatic fishhook setting apparatus includes a base which is detachably mounted on an anchor post with freedom of side-to-side pivotal movement. A fishing rod support member is hingedly connected to the base for pivotal movement between a set position wherein a fishing rod is supported in forwardly extended relation and a release position wherein the rod is moved to an upright position. The rod support member is biased toward its release position but may be releasably latched in the set position by an elongated upright trigger pivotally connected to the base and having a latching surface engageable with the rod support member. A portion of the fishing line adjacent the reel is trained rearwardly around the upper end of the trigger so that strikes on the line by a fish pivot the trigger forwardly causing the fishing rod and rod support member to be pivoted upwardly to securely set the hook in a fish's mouth.