Abstract: A system and method for assisting a person to rapidly find keys on a key ring in a container such as a purse, briefcase, pouch, sack, or the like comprises a fob element having a hole portion for placement on the key ring with the keys and a body portion. The body portion has at least one planar surface, a recess formed in the planar surface, first part of a two-part hook-and-loop fastener assembly is adhered to the planar surface within the recess, and the second part of the two-part hook-and-loop fastener assembly is mounted in the container at a selected location. Preferably, the softer and more comfortable-to-feel loop part of the two-part hook-and-loop fastener assembly is mounted on the fob which is carried by the user. The molded plastic member has a second planar surface that faces oppositely to the first planar surface. A logo may be emblazoned or molded in the second planar surface, and an advertising or other promotional indicia may be fitted in the second recess.