Abstract: A fishing lure includes a body member in the form of a transparent container in which a bait may be placed. The improvement provides a plurality of blades pivotally mounted on the container and severally adapted to freely move through an arc of approximately 180 degrees between two inoperative positions against the container. A hook member is mounted on the container for pivotal movement about an axis perpendicular to the pivotal axis of the blade. The hook member may be selectively moved to a concealed position against the container to allow the blade to freely pivot to either inoperative position as the lure is raised or lowered. Alternatively, the hook member may be moved to an extended position to hold the blade in an operative extended position for causing the container to rotate as the lure is raised. The blade may further include a metallic strip configured to capture and hold the blade on its extended position so that the container will be caused to rotate when the lure is both raised and lowered.