Abstract: During steaming of media selection to a user device, products are identified within scenes of the selection for selection by a user. A selected product returns a Unique Identification Number (UIN). Retailers offering the selected product are identified and prices offered for the product obtained based on the UIN. A sorted list of the retailers and prices are returned to the user during media selection play on the user device. A selected retailer by the user made during media selection play on the user device initiates a transaction with that retailer for purchase of the product by the user. In an embodiment, audit data for selected products and purchased products are maintained; metrics generated for the audit data, and specific targeted products by user or by media selection are identified for highlighting during media selection playing by the users.

Abstract: During steaming of media selection to a user device, products are identified within scenes of the selection for selection by a user. A selected product returns a Unique Identification Number (UIN). Retailers offering the selected product are identified and prices offered for the product obtained based on the UIN. A sorted list of the retailers and prices are returned to the user during media selection play on the user device. A selected retailer by the user made during media selection play on the user device initiates a transaction with that retailer for purchase of the product by the user. In an embodiment, audit data for selected products and purchased products are maintained; metrics generated for the audit data, and specific targeted products by user or by media selection are identified for highlighting during media selection playing by the users.