Abstract: A method and system for automatically generating event relevant marketing devices whereby events data is obtained from one or more sources that indicates upcoming events of interest to a merchant. Offer data to be associated with a marketing device is obtained from the merchant. The offer data, and/or the merchant submitting the offer data, indicates the merchant, and/or services offered by merchant, and/or products offered by merchant. The offer data is then mapped to one or more event types using a merchant/product/service type-to-event type mapping system and the events data is searched to identify a relevant event represented by the events data that is of the event type mapped to the offer data. The offer data and the portion of the events data representing the identified relevant event is then “matched” and used to automatically generate one or more event relevant marketing devices that include at least part of the matched offer data and at least part of the matched relevant event data.