Abstract: Systems and methods are disclosed that enable an advertising or marketing company to identify with greater particularity the shows, movies, channels, entertainment commodity, commodity distribution channel, etc. in which they should place their ad for greatest effect, that is to attain the desired number of impressions in by the desired target audience. The present system and methods may also enable an advertising or marketing company to determine where to send their ads for greatest effect. By characterizing devices that receive or play entertainment commodities, an advertiser may be able to predict that the viewer of entertainment commodities and ads at that device would have particular characteristics that may be within or without the target audience.

Abstract: Systems and methods for measuring consumption of entertainment commodities distributed through at least two distribution channels by at least one distribution network operator to one or more media receivers. The methods include collecting consumption data from at least one distribution network operator. The at least one distribution network operator distributes entertainment commodities through at least a first distribution channel and a second distribution channel. The collected consumption data relates to entertainment commodities distributed through at least the first distribution channel and the second distribution channel. The collected consumption data includes at least one inconsistency. The collected consumption data is loaded into a computerized database adapted to store, process, and report on consumption. Cleaned consumption data is produced by reconciling consumption data inconsistencies. A consumption data report is based at least in part on the cleaned consumption data.