Abstract: A computer network implemented system is provided for generating and displaying interactive map information, wherein the system includes: computing devices that are linked to a central server and configured to display wayfinding content and associated content. The central server includes an integrated wayfinding content management utility that enables updating of: (1) a wayfinding map for a particular location, (ii) one or more customer business objectives: and (iii) one or more rules for (A) establishing dynamically a user profile based on one or more wayfinding requests from a user, (B) generating one or more targeted messages for promoting the business objectives, and for (C) determining one or more display parameters for displaying the wayfinding content, and the targeted messages in connection with the wayfinding content, in a way that promotes the business objectives.