Abstract: Embodiments of the invention are directed to a system, method, or computer program product for providing a propensity multiplier for customer message and opportunity management, such that an associate can more effectively assist a customer. The system may provide a customer profile associated with the customer to the channel. The profile compiles customer interaction data, including real-time and batched historic customer interaction data. This data is utilized to predict communication points and opportunities for the customer that may be most relevant to the customer. In this way, the system determines a propensity for each of the communication points and/or opportunities and modifies the ranking of each based on triggers from the received customer interaction data. Thus, providing the communication points and opportunities to an associate within a customer profile, such that the associate is prepared with communication points and opportunities tailored for the customer he/she is interacting with.