Abstract: An advertising plaque comprising a panel for receiving an advertisement, a means for articulating the panel, a lenticular screen, and an advertisement, wherein the advertisement has two separate images that can be independently viewed through the lenticular screen by moving the sighting location to selectively bring the images into view. The advertisement can be removed and replaced when desired and the removable plaque can be rotated to permit viewing of both portrait and landscape image orientations. An additional embodiment is a flexible lenticular screen with an advertisement affixed thereto. The alternate screen/advertisement combination is removably secured to a seat via adhesive.