Abstract: A method and apparatus are described for collecting and analyzing information relating to the sale of pre-recorded entertainment products. The point-of-sale information is collected to identify the purchase of pre-recorded product from traditional retail outlets as well as from on-line facilities where such products are sold. The information is collected at a common collection agent, and the information is parsed into various fields and expanded to include data relating to each pre-recorded product identified from the point-of-sale and on-line information. The expanded point-of-sale information is stored in a data repository where clients and affiliates can access the data using various filtering criteria. Real-time sales and marketing information becomes available on a demand basis for the clients and affiliates.