Patents by Inventor Christopher John Patrick White

Christopher John Patrick White has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHOD AND APPARATUS FOR FACILITATING AN ADDRESSABLE TARGETING OF CONTENT IN ACCORDANCE WITH A DE-DUPLICATED REACH METRIC
    Publication number: 20220086514
    Abstract: Aspects of the subject disclosure may include, for example, determining that an addressable user is subscribed to at least a first platform and a second platform that is different from the first platform, assigning an identification that maps to each of the first platform and the second platform, determining that an advertisement associated with a buyer is available to be delivered to the addressable user via the first platform, the second platform, or a combination thereof, in accordance with a first parameter associated with the addressable user and at least a second parameter associated with the first platform, the second platform, or the combination thereof, and responsive to the determining that the advertisement is available, delivering the advertisement to the addressable user in accordance with the identification. Other embodiments are disclosed.
    Type: Application
    Filed: November 24, 2021
    Publication date: March 17, 2022
    Applicant: Xandr Inc.
    Inventors: Julia Susan Repa, Christopher John Patrick White
  • Method and apparatus for facilitating an addressable targeting of content in accordance with a de-duplicated reach metric
    Patent number: 11218756
    Abstract: Aspects of the subject disclosure may include, for example, determining that an addressable user is subscribed to at least a first platform and a second platform that is different from the first platform, assigning an identification that maps to each of the first platform and the second platform, determining that an advertisement associated with a buyer is available to be delivered to the addressable user via the first platform, the second platform, or a combination thereof, in accordance with a first parameter associated with the addressable user and at least a second parameter associated with the first platform, the second platform, or the combination thereof, and responsive to the determining that the advertisement is available, delivering the advertisement to the addressable user in accordance with the identification. Other embodiments are disclosed.
    Type: Grant
    Filed: January 15, 2020
    Date of Patent: January 4, 2022
    Assignee: Xandr Inc.
    Inventors: Julia Susan Repa, Christopher John Patrick White
  • METHOD AND APPARATUS FOR FACILITATING AN ADDRESSABLE TARGETING OF CONTENT IN ACCORDANCE WITH A DE-DUPLICATED REACH METRIC
    Publication number: 20210219006
    Abstract: Aspects of the subject disclosure may include, for example, determining that an addressable user is subscribed to at least a first platform and a second platform that is different from the first platform, assigning an identification that maps to each of the first platform and the second platform, determining that an advertisement associated with a buyer is available to be delivered to the addressable user via the first platform, the second platform, or a combination thereof, in accordance with a first parameter associated with the addressable user and at least a second parameter associated with the first platform, the second platform, or the combination thereof, and responsive to the determining that the advertisement is available, delivering the advertisement to the addressable user in accordance with the identification. Other embodiments are disclosed.
    Type: Application
    Filed: January 15, 2020
    Publication date: July 15, 2021
    Applicant: Xandr Inc.
    Inventors: Julia Susan Repa, Christopher John Patrick White