Abstract: Apparatus and methods are provided to implement a technique for managing the response of a digital entity in a simulation to reflect its interaction with one or more players over time, such as managing a non-player character's responses to player characters in an online computer game. In the system, a computer system tracks the interaction of the digital entity with other entities and the occurrence or status of internal and external events to control how the digital entity reacts to current events and interactions.

Abstract: Apparatus and methods are provided to implement a technique for managing the response of a digital entity in a simulation to reflect its interaction with one or more players over time, such as managing a non-player character's responses to player characters in an online computer game. In the system, a computer system tracks the interaction of the digital entity with other entities and the occurrence or status of internal and external events to control how the digital entity reacts to current events and interactions.

Abstract: Apparatus and methods are provided to implement a technique for managing the response of a digital entity in a simulation to reflect its interaction with one or more players over time, such as managing a non-player character's responses to player characters in an online computer game. In the system, a computer system tracks the interaction of the digital entity with other entities and the occurrence or status of internal and external events to control how the digital entity reacts to current events and interactions.

Abstract: Systems and methods are provided that involve a player to a significant degree with an advertisement and its accompanying product or service. One setting of the system and method may be a network application that is adjunct to an online simulation such as an MMO game. The system and method may be implemented in either or both, or in video games that are embodied in just one of these. The system and method provide a convenient way to tie advertising to game content. By use of advertisements, the user (through the player character) can become aware of and can access in-game items, player character attribute modifications, and rewards. Such advertisements may be banner advertisements or any other type of advertising. By taking advantage of the offers presented in the advertisements, a user of the network application may obtain items for their own use or for that of a corresponding MMO character.

Abstract: Apparatus and methods are provided to implement a technique for managing the response of a digital entity in a simulation to reflect its interaction with one or more players over time, such as managing a non-player character's responses to player characters in an online computer game. In the system, a computer system tracks the interaction of the digital entity with other entities and the occurrence or status of internal and external events to control how the digital entity reacts to current events and interactions.