Patents by Inventor Chuma U. Agogbua

Chuma U. Agogbua has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • User-targeted ad insertion in streaming media
    Patent number: 9407940
    Abstract: Systems and apparatus for splicing a generic ad into a streaming media broadcast are provided when a user ad is not available. A splicer operates to receive streaming media on a primary channel, receive the user ad from a user ad server on a first channel, receive the generic ad from a generic ad server via a multicast address on a second channel, splice the user ad on the first channel into a streamed programming, splice the generic ad on the second channel into the streamed programming, and transmit the streamed programming into which ads have been spliced to a resulting channel. The generic ad server operates to transmit the generic ad to the multicast address. The user ad server operates to transmit the user ad over the first channel. The resulting channel operates to output the streamed programming.
    Type: Grant
    Filed: March 20, 2008
    Date of Patent: August 2, 2016
    Assignee: Sprint Communications Company L.P.
    Inventors: Lyle T. Bertz, Yaojun Sun, Christopher J. Mateski, Chuma U. Agogbua
  • Multimedia ad delivery
    Patent number: 8935720
    Abstract: Embodiments of the present invention provide systems, methods, and apparatuses for delivering an advertiser's ad content to a user regardless of the channel or media format being accessed by the user. Ads may be delivered within the media stream, in an ancillary stream, or from other sources.
    Type: Grant
    Filed: July 11, 2008
    Date of Patent: January 13, 2015
    Assignee: Sprint Communications Company L. P.
    Inventors: Lyle T. Bertz, Yaojun Sun, Christopher J. Mateski, Chuma U. Agogbua
  • Real-time transport protocol ad cue extensions
    Patent number: 8560720
    Abstract: Provides for delivery and synchronization of an ad to a user of a streaming media. An embodiment uses a transport protocol header extension to provide an ad cue to a splicer for the delivery of an ad within a primary media stream (the stream containing the header extension) or in an ancillary stream. An existing ancillary stream may be used, or a new ancillary stream may be initiated in response to the ad cue. The ad may have a variety of formats such as takeover, overlay, standard banner, and rich media.
    Type: Grant
    Filed: July 25, 2012
    Date of Patent: October 15, 2013
    Assignee: Sprint Communications Company L.P.
    Inventors: Lyle T. Bertz, Yaojun Sun, Christopher J. Mateski, Chuma U. Agogbua
  • Real-time transport protocol ad cue extensions
    Patent number: 8260950
    Abstract: A method, system, and apparatus are provided for delivery and synchronization of an ad to a user of a streaming media. An embodiment uses a Real-time Transport Protocol header extension to provide an ad cue to a splicer for the delivery of an ad within the primary media stream (the stream containing the header extension) or in an ancillary stream. An existing ancillary stream my be used, or a new ancillary stream may be initiated in response to the ad cue. The ad may have a variety of formats such as takeover, overlay, standard banner, and rich media.
    Type: Grant
    Filed: June 11, 2008
    Date of Patent: September 4, 2012
    Assignee: Sprint Communications Company L.P.
    Inventors: Lyle T. Bertz, Yaojun Sun, Christopher J. Mateski, Chuma U. Agogbua