Abstract: There is provided a container for consumer goods. The container comprises an outer housing comprising a box and a lid movable between a closed position and an open position. The container further comprises an inner frame having a first portion mounted within the box and a second portion extending outside the box, wherein the second portion of the inner frame underlies the lid when the lid is in the closed position. A removable adhesive label is affixed to the second portion of the inner frame. The inner frame comprises at least one indicium at least partially covered by the adhesive label.