Abstract: Methods, systems, and computer programs are presented for implementing a multi-function control element in a Graphical User Interface (GUI). The method includes responsive to a cursor being away from a control element, present the control element in a compact state in the Graphical User Interface (GUI) within a display. The method also includes responsive to the cursor being over the control element, present the control element in an expanded state. The method includes responsive to receiving the selection of the option and determining the cursor is away from the control element, return the control element to the compact state from the expanded state.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

Abstract: Methods, systems, and computer programs are presented for implementing a multi-function control element in a Graphical User Interface (GUI). The method includes responsive to a cursor being away from a control element, present the control element in a compact state in the Graphical User Interface (GUI) within a display. The method also includes responsive to the cursor being over the control element, present the control element in an expanded state. The method includes responsive to receiving the selection of the option and determining the cursor is away from the control element, return the control element to the compact state from the expanded state.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

Abstract: Methods, systems, and computer programs are presented for implementing a multi-function button in a Graphical User Interface (GUI). One method includes an operation for presenting a button in a compact state when a mouse cursor is away from the button. The button in the compact state is displayed in a first button format when options associated with the button are in an unselected state, and in a second button format when at least one option has been selected. The options are hidden when the button is presented in the compact state. The button is presented in an expanded state when the mouse cursor is over the button, where unselected options are presented in a first option format and selected options are presented in a second option format. Selection of any option is enabled while the button is in the expanded state.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.