Abstract: The present disclosure includes a network which uses customer data to encourage customers to take positive actions toward acquiring or otherwise using secondary products. For example, the network acquires customer data from customers of direct marketed products, who are also interested in receiving information about secondary products. The network shares and processes the customer data in order to customize subsequent contacts with the customer. In one embodiment, the network uses the customer data, information related to the direct marketed products, the time of day, week, year of the customer contact, or the like to customize an offer of the secondary products to the customer.

Abstract: The present disclosure includes to a direct sales system which selects or targets customers for secondary marketers. According to one embodiment, the a direct marketer offers one or more secondary products to the customers of their direct marketed products for a fee. The direct marketer can also categorize or otherwise process customer data from those customers accepting the offer.

Abstract: The present disclosure includes a system and method of direct marketing of secondary products through channels opened by the direct marketing of primary products, thereby acquiring new customers for the secondary products. The system and method establishes communication between a customer of the primary products and an offering entity of the secondary products. Moreover, the systems and methods encourage customers to take positive actions, such as return an application, use one or more secondary products, activate one or more accounts, or the like.

Abstract: The present disclosure includes systems and methods for processing customer data in order to promote products using direct sales and customer progress tracking. According to one embodiment, a secondary marketer employs the marketing channels opened by the direct marketing of primary products, to promote their secondary products, and tracks the progress of customers acquiring the same. The secondary marketer can include a marketing agent and a secondary business, where the marketing agent provides the associations with the direct marketers and the secondary business provides the secondary products. In one embodiment the secondary product includes a credit card and the secondary business includes a financial institution. In other embodiments, the secondary product includes telephone service, internet connectivity, group health care, or the like.