Abstract: A merchandising and display holder for releaseably supporting a plurality of Christmas trees, including a main central supporting post with a plurality of hinged radially extending vertically swingable holding arms which are carried by a vertically adjustable bracket on the supporting post. The outer end of each arm is provided with a tree trunk receiving fork arranged with a hook which enables a rubber band or other suitable tie member to releaseably retain the tree trunk in the fork in an upstanding display position. The butt end of each tree trunk may be supported directly on the ground or, if desired, placed in a water container. The main post is arranged to be supported by a base structure which includes a stake arranged to be driven into the ground at a desired display location.