Abstract: The present invention is directed to a method for providing items of value to consumers, and more specifically is a method that provisions access to items as the result of consumer action. Methods are provided that: 1) allow an administrator do define actions which must be performed by a user to obtain access to items; 2) validate that the actions have been performed by the user; and 3) provide access to the items. The present invention permits content producers to easily increase the value of their content, grow their audience, drive consumer engagement, improve data quality and increase revenues. The invention also permits consumers to more fairly exchange value for their social and commerce-related transactions.