Abstract: A method and apparatus providing a linkage between and a measurement of the operational risk exposure to any company within the context of how that company creates value for its customers in the marketplace is presented. That is, the operational risk exposure to an organization is evaluated by looking at the various value creation continuum streams that the organization has, identifying the critical risk points within that value stream, and then assessing the risk of catastrophic incident on the value stream. A likelihood of failure and a worse case scenario are attributed for each one of the individual risk points. Such can be accomplished utilizing a “Monte Carlo” type simulation to determine the probabilities of what the worse case scenario is and what the revenue impact is from that worse case scenario, and what the most likely scenario to occur is and what the revenue impact is on that case scenario.