Patents by Inventor Clayton S. Long

Clayton S. Long has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods to identify candidates for targeted advertising in an online social gaming environment
    Patent number: 9311682
    Abstract: Systems and methods to identify candidates for targeted advertising in an online social gaming environment are disclosed. Example methods include generating a network graph representative of relationships between users associated with an online social gaming environment, the relationships based on connections between the users. Example methods also include collecting first social gaming data corresponding to participation by a first user and a second user in the online social gaming environment during a first period of time. The example methods further include calculating a first degree of influence of the first user of the online social gaming environment on the second user of the online social gaming environment, the first degree of influence based on the first social gaming data.
    Type: Grant
    Filed: January 10, 2013
    Date of Patent: April 12, 2016
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Steven John Splaine, Clayton S. Long
  • SYSTEMS AND METHODS TO IDENTIFY CANDIDATES FOR TARGETED ADVERTISING IN AN ONLINE SOCIAL GAMING ENVIRONMENT
    Publication number: 20140194208
    Abstract: Systems and methods to identify candidates for targeted advertising in an online social gaming environment are disclosed. Example methods include generating a network graph representative of relationships between users associated with an online social gaming environment, the relationships based on connections between the users. Example methods also include collecting first social gaming data corresponding to participation by a first user and a second user in the online social gaming environment during a first period of time. The example methods further include calculating a first degree of influence of the first user of the online social gaming environment on the second user of the online social gaming environment, the first degree of influence based on the first social gaming data.
    Type: Application
    Filed: January 10, 2013
    Publication date: July 10, 2014
    Inventors: Steven John Splaine, Clayton S. Long