Abstract: A display board that may be mounted on a shopping cart is presented. A large sheet of preferably plastic material is folded to form a display board which fits over wire rods of a shopping cart. One side of the display board is used as a store directory. Indicia may be printed on the one side of the board to indicate the items in the store and the locations of the items. Alternatively, pieces of paper with adhesive backings may be used to indicate the store locations of the items instead of having the information printed on the board. The other side of the board may be used for advertising purposes. Advertising information may be printed on the board, or a paper with an adhesive backing may be used to display advertising information. A fastening device may be used to hold the two halves of the display board together.